Situation analysis of Grill`d Essay Example | Topics and Well Written Essays - 2250 words

Situation analysis of Grill`d - Essay Example The paper presents a brief situation analysis of Grill’d comprising major components to it; market analysis, product analysis, competition, distribution analysis and SWOT analysis etc. This paper highlighted that Grill’d, though started as a small upstart in 2004, has now emerged to be a big company operating through 51 own and franchised businesses and delivering quality and fresh burgers across major towns of Australia. Local marketing has been a significant marketing strategy, whereas franchising and Airstream by which it sends its van with burgers to various programs and events are other significant distribution strategies. As far as competition is concerned, the company faces quite fierce competition from local as well as multinationals such as McDonald and Burger King. It has more opportunities since it can always ensure its presence whenever there are events or festivals. To develop a comprehensive marketing plan about the product or service being marketed usually requires formative research that can flesh out details of strengths and opportunities the firm experiences. With a situation analysis, the firm can look inward to understand its strengths and weaknesses and look outward to see what its opportunities and threats are. Grill’d is a chain of burger bars designing, making and selling fresh, healthy and quality beef, chicken breast and lamb burgers. When the first Gril’d restaurant was opened in Melbourne in March 2004, it has truly caused people to think of ‘quality meal-sized burgers’ to be available in parts of Australia and the dream became reality that the company opened as many as more than 45 branches in several regions of Australia such as Brisbane, Coolangatta, Sydney, Newscattle etc. (Franchise Business, 2012) The company operates through its won as well as franchised stores with a view to meet an on going and ever increasing demand for quality hamburgers made with fresh and fine ingredients of chicken and beef. As far the basic marketing concept is concerned, it should start with potential customer needs, but not with production process (Perreault, Cannon and McCarthy, p. 6). A successful marketer is one who anticipates needs and determines what specific goods or services to be offered to target the customers. Grill’d is another example for how successfully a marketer can anticipate needs and thus seize marketing opportunities. It has been a major reason why Grill’d is Australia’s one of the fastest growing hamburger retail networks (dcstrategy.com, 2012). It not only anticipated the customer needs for burgers, but also the latent customers’ seeking of quality, fresh and fine ingredients for food or related items available in the market. The Market Situation As noted by the 2007 CEO of Grill’d, Simon Crowe, the company mainly appeals to a wide spectrum of customers, being the primary targeted market as people between the ages of 21 and 28. Quite specifically, this generation highly particular about fast food and are becoming greatly familiar with fast food concept, but are health conscious too. Grill’d is targeting this generation since they want food that is adult-oriented with a concept of ‘f un-food designs’ and they expect it from reliable brand (The Australian, 2007). A target market comprises of set of buyers who share common needs, characteristics or features that the marketer decides to serve them (Armstrong and Kotler, 2005, p. 199). Buyers have unique needs and wants that the company target them with certain product or service

How Effectively the Barnardos Website Presents its Campaign to Prevent Child Poverty Essay Example for Free

How Effectively the Barnardos Website Presents its Campaign to Prevent Child Poverty Essay * The layout of material * The way in which language is manipulated * The effect on the intended audience In this essay I will analyse how the use of graphics, language, lay-out and links in this website are effective in raising peoples awareness so that Barnardos can help to stop and prevent child poverty. Barnardos deals with many situations and projects such as day care and play schemes, after school clubs, advice and counselling for parents and parenting education. There are over three hundred of these projects, run by Barnardos, around the UK. In this website, Barnardos are appealing to a younger audience. In the text it tells us that they have launched an e-card campaign asking 1 million children and young people to respond. I think this is a good idea because most of the young people are on the Internet now as opposed to the older generation. The other aspect of the article that appeals to young people is the fact that it is related to people of the similar age groups and the case study can be related to more easily by younger people as it is about a young person. Although it is aimed at younger people it is going to get passed on to the adults anyway by asking for help on the Internet, telling a teacher as part of a school project. The idea of having this campaign on the Internet is more appealing as more people would look on the Internet for a campaign instead of calling in to a store and picking up a leaflet. In this campaign, Barnardos use pictures to try and persuade us to help. They persuade us by making us feel sympathetic towards the children, which will make us want to help the children. They do this by showing us pictures that we can relate to, pictures such as school halls and corridors, outer doors and swing parks. They show us these pictures because these are places that would be related to children. But the difference, however, is that they show them as being derelict and vandalised. The other thing they use is dull colours, which makes the pictures seem sad, lonely and also evil. By making them derelict and dull they make us think that the victims feel sad and lonely because that is the emotion the pictures give across and because of these emotions we feel entitled to help change their lives. The position, on the page, of the pictures also makes us feel different about helping the campaign. The photographs are placed in the centre of the page and the text is surrounding them. This means that you cannot read the text without looking at the pictures and the emotion in the text with the emotion in the pictures makes it appeal more to us and makes us feeling even more obliged to help the children. At the top of each page Barnardos have placed their logo and slogan. It is placed at the top left-hand corner of each page and I think this is effective because people would look there first. The logo is a picture of what looks like two adults with a child and they look quite cheery which makes you think that the lives of children who are victims of child poverty will end up like that if they get the help from Barnardos and the nation-wide public. The slogan underneath this backs it up, it says Giving Children Back Their Future, which is what Barnardos are trying to do with this campaign. The slogan and logo are effective, when presented in this way, because they make you feel like you can trust Barnardos to give them a better future. Throughout the website, Barnardos keep mentioning the other facilities they operate, which reinforces its stability and reliability. On the first page it leans on the fact that it is safe and offers a safe environment, safe and stimulating place to play. The charity does this to show their audience that they are reliable and determined about stopping and preventing child poverty and about getting all the help they can with the campaign. You see can that they always are looking towards the future of the children. The case study that is included supports this. The case study is a human appeal about someone who was a victim of child poverty and the conclusion of the study tells us how Barnardos helped and how the boy is going to change his own life and turn everything around. People can relate to a case study like this because they want a better world and their instincts make them feel sorry for the boy and make them want to help others like him. The other techniques they use are the emotive phrases in the case study. They use phrases such as neither of the adults had much time for Michael and they tell us the boy had no sense of stability. These phrases are quite harsh and can make you think twice about not wanting to help, especially to an older audience because they wouldnt want their children growing up like that. The links on the web page are very clear and helpful, they use FAQs (frequently asked questions) such as who we are and what we do. These sorts of phrases are also used as headings at the top of each page. The links also include a support us heading which you could take as a plea or cry out for help. The contact us link means that if you have any additional questions or need help with anything you can contact them easily and even help them more if they need it. The sort of support and help they want is for young people to send an e-card which is also a link at the concluding page. Because it is set out in this format means you dont need to give any money and it means you have no way out of it because it is eye-catching and you would feel obliged to help because it is any easy thing to do. When people start to read about the campaign they might think they will have to give money but it appeals to the reader because it doesnt involve an awful lot to change someones life. The language in the campaign is very simple and plain in the text. They dont use a large variety of vocabularies so that younger people can understand it better because it isnt difficult or challenging. The text has a lot of emotive language such as, inescapable aspect and lacks local amenities. The word you is used, in the context You can be a force for change, which makes you think that they are talking directly to you and makes you feel that the childrens lives are dependant on you. In the section headed the facts bullet points are used which makes the text a lot easier to read and you think that you are reading very little but you actually take in a lot of information. I think that the idea of a web page is very effective because I know that I would prefer reading something of the Internet than reading a leaflet on a campaign. The most effective technique, I think, is the case study because I thought it was very moving and after I read it I could slightly relate to it because the person seemed to be about the same age as me and obviously wanted to change his life around. What Barnardos did to try and change that boys life was spectacular. After I finished I sent an e-card because I was persuaded into doing the right thing which was the whole point of the campaign.

Toll like receptors and their therapeutic potential Essay -- essays re

Cellular Basis Of Disease: Why has the discovery of Toll-like receptors revolutionised our understanding of how the innate immune system works, and what is the therapeutic potential? The body has two immune systems: the innate immune system and the adaptive immune system. Adaptive, or acquired, immunity refers to antigen-specific defence mechanisms that take several days to become protective and are designed to react with and remove a specific antigen. This is immunity develops throughout life. Innate immunity refers to antigen-nonspecific defence mechanisms that a host uses immediately or within several hours after exposure to an antigen. This is the immunity that you are born with, and is the initial response by the body to eliminate microbes and prevent infection. It is in the innate immune system that Toll-like receptors are important in helping our understanding. The most important role of the innate immune system is to react rapidly to infectious agents with the initiation an inflammatory response, and to shape the subsequent adaptive immune responses. There are currently two different models for immune system induction. The first model predicts the recognition of non-self determinants on pathogens, and the other, more controvertial, model predicts that there is recognition of damage or danger to self-tissues. In the first model, pathogens are recognised by either specific or general components of their structure. A system referring to the patterns that are recognised are the pathogen associated molecular patterns (PAMPs) and the receptors recognising them are pattern recognition receptors (PRRs). The second model, put forward by Matzinger, is that it is the danger itself that is sensed. It is argued that it is tissue damage or cellular debris from necrotic cells that sends the signal for the immune system to initiate a response. The presence of DNA or RNA, that shouldn't be outside of the cell, may cause an alarm signal. Heat shock proteins released from the cell, or mannose that is normally cleaved off, may also serve as an alarm signal. It is suggested that the PRRs are there to recognise these endogenous signals from ruptured cells, and not to recognise pathogens as proposed in the first model. It is the first model that is most widely accepted in the scientific community, and it is this model of events that I shall describe. Activation of the ... ...77(9):7059-65 9. Horng T. et al., 2002. The adaptor molecule TIRAP provides signalling specificity for Toll-like receptors. Nature. 420(6913):329-33 Takatsuna H., et al. 2003. Identification of TIFA as an adapter protein that links TRAF6 to IRAK-1 in IL-1 receptor signaling. J Biol Chem. 2003 Yang L, Blumbergs PC, Jones NR, Manavis J, Sarvestani GT and Ghabriel MN (2004). Early expression and cellular localization of proinflammatory cytokines interleukin-1beta, interleukin-6, and tumor necrosis factor-alpha in human traumatic spinal cord injury. Spine. 29: 966-71 Therapeutic targeting of Toll-like receptors for inflammatory and infectious diseases. O'Neill LA. Nat Rev Drug Discov. 2002 Oct;1(10):797-807 Role of toll-like receptors and their adaptors in adjuvant immunotherapy for cancer. Seya T, Akazawa T, Uehori J, Matsumoto M, Azuma I, Toyoshima K. Anticancer Res. 2003 Nov-Dec;23(6a):4369-76 Toll-like receptor signaling in anti-cancer immunity. Okamoto M, Sato M. J Med Invest. 2003 Feb;50(1-2):9-24 H. Hemmi, et al., "A toll-like receptor recognizes bacterial DNA," Nature, 408(6813):740-5, 7 December 2000. bst.portlandpress.com/ bst/031/0637/bst0310637.htm

Mobile Game Essay

Mobile game is a video game played on a mobile phone, Smartphone, PDA, computer, portable or calculator. This does not include games played on dedicated handheld video game systems such as Nintendo 3DS or PlayStation Vita. These data are available in these companies: Digital Chocolate, Disney Mobile Studios, EA Mobile, Gameloft, Glu, Hands-On, HandyGames, I-Play, IG Fun and THQ Wireless. Mobile games are played using the technology present on the device itself. Mobile games are usually downloaded via the mobile operator’s network, but in some cases are also loaded in the mobile handsets when purchased, via infrared connection, Bluetooth, or memory card. Games played on a mobile device using localization technology like GPS are called location-based games. These are not only played on mobile hardware but also integrate the player’s position into the game concept. In other words: while it does not matter for a normal mobile game where exactly you are (play them anywhere at any time), the player’s coordinate and movement are main elements in allocation. The best-known example is the treasure hunt game Geocaching, which can be played on any mobile device with integrated or external GPS receiver. External GPS receivers are usually connected via Bluetooth. More and more mobile phones with integrated GPS are expected to come. Besides Geocaching, there exist several other location-based games which are rather in the stage of research prototypes than a commercial success. The researcher wants to study this topic to know how much is the business gains of mobile games in this kind of business. Another thing is he wants to know the difference between the games in simple mobile phone compare to iPhone, iPod, and iPad.

Personal Theory Paper Essay

Throughout my experience my current course, Theories and Practices: Human Services in Criminal Justice, I have learned plenty of information about the various theories of psychotherapy in counseling. Some of these theories operate on the basis of recognizing errors in thinking and correcting those errors. Other theories operate on the basis of multiculturalism and the fact that all clients are unique and deserve to be treated as such. As a result of learning from my readings and of my discussions with class mates, I was able to create my own intervention theory for counseling. Explanation of Theory and why I believe in it Any student in a human service course should be able to develop his or her own intervention theory by the time the course ends. My personal theory will involve both cognitive and multicultural approaches to therapy. Cognitive approaches to therapy operate on the assumption that by correcting the clients’ faulty beliefs, they can learn to behave more appropriately, how to think differently, and how to act on these learnings (Jones-Smith, 2012). On the other hand, Multicultural approaches to therapy suggest that counseling theories represent various views of the world with their own values, biases, and assumptions about human behavior, and that all clients are unique in some way and that their individual differences must be both accepted and respected (Jones-Smith, 2012). I believe in combining these approaches to therapy for my theory for a few reasons. First, I have always thought that offenders within the criminal justice system need to recognize their errors in thinking before they will be able to change their behaviors to be in accordance with the law. Plus, as a future employee of the criminal justice system who will most likely be working in human services, I need to be able to work with clients from various cultural backgrounds and  to accept and recognized their differences. Combining these two theories is the best way for me to be able to help all of my future potential clients in the best way possible. Theories and Theorists I Relate the Most to and why After reading all of the material for this course, I found that I relate to a few of the theories and theorist better than I do others. For instance, I found that I can relate to Albert Ellis and his Rational Emotive Behavior Theory or REBT. One of the reasons that I can relate to this theory and theorist is because it is a cognitive approach to therapy, which I think is very important for offenders to take part in for the best chances of living a crime-free life. Plus, REBT is based on the belief that people are born with a potential for irrational or rational thinking (Jones-Smith, 2012). In addition, REBT maintains that people are born constructivists and have a great deal of resources for human growth (Jones-Smith, 2012). I have always made these assumptions about people, which is also why I can relate to this theory. I can also relate to Ho’s theory of internalized culture, which suggests that the formations of our worldviews are influenced by eternalized culture (Jones-Smith, 2012). In addition, the theory suggests that effective multicultural counseling is based on the counselor’s ability to go beyond the boundaries and limitations of his or her personal culture (Jones-Smith, 2012). I can relate to this because I think that it is necessary to be able to look past my personal beliefs and experiences to be able to help a wide range of clients. Relating to these theories and theorists has helped me to develop my own personal intervention theory that I will be able to use in my future career. What Surprised me most about the Theories and why Some of the theories and concepts from this course took me by surprise. For instance, it took me by surprise that there are theories and theorists created specifically for feminist and the LGBT communities. Although I realize that all types of people have issues that they need to address in therapy, I never thought that specific therapeutic techniques were developed for feminist and LGBT communities. However, it does make sense that the LGBT community would have certain issues that other people may not have to face. In addition, I was a bit surprised at the variety of theories and  approaches that are used for Asians, Muslims, and Arabs. What surprised me about these theories is that they were very different from many of the theories generally used by our culture. In addition, I did not fully understand how the differences in these cultures played such a large role in how to approach these populations with therapy. However, I did find them interesting, and considered many of the concepts for use in my personal intervention theory. Even though these theories took me by surprise, I recognize their importance in psychotherapy approaches to counseling. Conclusion All of the theories of psychotherapy discussed in this course are effective for specific people with specific needs. Despite the fact that some of the theories were surprising, they all have merit and can be effective with the right client. Even though I recognize the importance of all of the theories and theorists, I was able to relate to some more than others. After relating to certain theories and theorists, I was able to develop my own personal intervention theory based on cognitive and multicultural approaches to therapy. My personal intervention theory, along with the rest of the theories and concepts discussed in this course will guide me along my journey of employment as a juvenile probation officer in the future. References Jones-Smith, E. (2012). Theories of Counseling and Psychotherapy: An Integrative Approach. Sage Publications.

Free Essays on Disciplining Children

Disciplining Children Children need discipline within reason. Not abuse to know they are bad. The word discipline, which comes from the root word disciplinare-to teach or instruct- refers to the system of teaching and nurturing that prepares children to achieve competence, self-control, self-direction, and caring for others. An effective discipline system must contain three vital elements; a learning environment characterized by positive, supportive parent-child relationships, a strategy for decreasing or eliminating undesired or ineffective behaviors. Each of these components needs to be functioning adequately for discipline to result in improved child behavior. The earliest discipline strategy is passive and occurs as infants and their caregivers gradually develop a mutually satisfactory schedule of feeding, sleeping, and awaking. Biologic rhythms tend to become more regular and adapt to family routines. The main parental discipline for infants is to provide generally structured daily routines but also to learn to recognize and respond flexibly to the infant’s needs. As infants become more mobile and initiate more contact, parents must impose limitations and structure to create safe spaces for them to explore and play. (Reid JB. Prevention of conduct disorder before and after school entry: relating interventions to developmental findings. Dev Psychopathol. 1993;5:243-262) Equally important, parents must protect them from potential hazards and introduce activities that distract their children from potential hazards. Such proactive behaviors are central to discipline for toddlers. Communicating verbally, NO, helps prepare the infant for later use of reasoning. As children grow older and interact with wider, more complex physical and social environments, the adults who care for them must develop increasingly creative strategies to protect them and teach them orderly and desirable patterns of behavior. Because of consistent s... Free Essays on Disciplining Children Free Essays on Disciplining Children Disciplining Children Children need discipline within reason. Not abuse to know they are bad. The word discipline, which comes from the root word disciplinare-to teach or instruct- refers to the system of teaching and nurturing that prepares children to achieve competence, self-control, self-direction, and caring for others. An effective discipline system must contain three vital elements; a learning environment characterized by positive, supportive parent-child relationships, a strategy for decreasing or eliminating undesired or ineffective behaviors. Each of these components needs to be functioning adequately for discipline to result in improved child behavior. The earliest discipline strategy is passive and occurs as infants and their caregivers gradually develop a mutually satisfactory schedule of feeding, sleeping, and awaking. Biologic rhythms tend to become more regular and adapt to family routines. The main parental discipline for infants is to provide generally structured daily routines but also to learn to recognize and respond flexibly to the infant’s needs. As infants become more mobile and initiate more contact, parents must impose limitations and structure to create safe spaces for them to explore and play. (Reid JB. Prevention of conduct disorder before and after school entry: relating interventions to developmental findings. Dev Psychopathol. 1993;5:243-262) Equally important, parents must protect them from potential hazards and introduce activities that distract their children from potential hazards. Such proactive behaviors are central to discipline for toddlers. Communicating verbally, NO, helps prepare the infant for later use of reasoning. As children grow older and interact with wider, more complex physical and social environments, the adults who care for them must develop increasingly creative strategies to protect them and teach them orderly and desirable patterns of behavior. Because of consistent s...

Creating a logo using ICT Essays

Creating a logo using ICT Essays Creating a logo using ICT Essay Creating a logo using ICT Essay The hardware I used to produce my coursework was the school computers. I completed the work in lesson time, and did research in my own time. With the use of Windows XP on the school computers, I used Microsoft Word to complete all word processing tasks as well as using the mail merge technique when creating my wage slips. I used Microsoft Excel to do my calculations. I used Microsoft Paint to create my company logo, and Microsoft Publisher to scale the image. Company logo A newer computer could have made a difference because an improved graphics program could have made my company logo look more professional. The 2 main categories of software used are Operating systems and Applications software. The Operating System is the name given to software that enables applications software and the rest of the computer system to work. A computer will not be able to function without an Operating System. The most popular types are DOS, Windows 95, 98 and ME, Mac OS, Windows NT and 2000, UNIX and Linux. Each has 5 main tasks: 1. To permit applications software to converse with the systems hardware. 2. To enable the application (e.g word processor) to operate. 3. It manages system resources. E.g, it allocates RAM to particular tasks and in a network, it decides what resources to give to individual users. 4. It monitors and observes the performance of the system, and gives prompts and error messages to the user. For example, it will tell the user that a floppy disk is full and that a new one will need to be used, or that the application is low on resources. 5. It operates utilities such as virus-scanning software. The software I used were Microsoft Word, to word process my reports. I used Microsoft Excel to do automatic calculations, which helped to produce my wage slips. I used Paint to produce my logo, I could have used a more professional program such as Paint Shop Pro or Adobe Photoshop to make my logo look more professional. The input devices are: * Keyboard These are the most common input devices, each of the keys on a keyboard are connected to a switch that closes when the key is processed. If the user is quite new to computers, the process of typing can be slow. * Mouse A mouse is very easy to use, there are usually 2 or 3 buttons on a mouse. When the cursor is placed over an icon, for example, the mouse buttons can be clicked, double clicked, or right clicked. Sensors measure the movement of the ball, and from this, the computer can work out the direction and distance the mouse has travelled. * Scanner With scanners, a picture is passed through it and is converted into digital data. One of the benefits of using a scanner is that the image can be manipulated and edited. * Camera -They are like scanners, they save an image as a series of dots known as pixels. The Image taken can then be uploaded to a computer and also may be edited using a photo editing software. I didnt make use of the camera or scanner; my coursework could have been improved by using the scanner to scan in a drawn logo. The output devices are: * Printer The printer I used is a Hewlett Packard LaserJet 4050, which was the only printer we could have used. Its a laser printer, meaning that the data can be sent to the printer in complete pages, one page at a time, they are similar to photocopiers. Advantages are that, they are very quiet, very fact (10 pages a minute), and the printing produced is in very high resolution and can produce high quality documentations. The most cost effective printer would be the ink jet, as I costs less than laser printers and produces better quality printouts than dot matrix printouts. * Monitor also known as VDUs (Visual Display Units) are used when visual information is needed and is most commonly used as an output device. User guide for system * Firstly turn on the machine and log onto the network by entering your username and password, then, let the network load. * Open the application the needed to create the logo, in this case its Paint. Use the various tools on the left hand side and the extensive colours on the bottom to create the logo. * When you are happy, click on File at the top left hand side of the screen then Save give it a file name then click on the drop down button next to Save as type and save it as a JPEG, these are better than bitmaps because JPEGs are much smaller in file size. * The mouse is only really needed in this program unless you need to enter a number in order to rotate the graphic to a certain degree. * Next, open the spreadsheet application; in this case it is Microsoft Excel. Enter the various data and formula into the cells using the keyboard. * When this is done, go to File then Save and choose a file name before clicking Save. * When printing, click File then Print choose the desired number of copies you wish to print then click OK. * To shut down the system, simply click the Start button on the bottom left hand size of the screen, then Log Off. User Documentation The system must be tested both during building and after it has been built. As the name suggests, user documents are written to help the people who will perform tasks using the system. They give instructions on how to perform tasks, it can be hard to write because it needs to be written in simple language form so the users can clearly understand what it is they need to do. A good tip would be to pretend that the person reading it is thick! In my user documentation, to make it better, I would break it down into smaller steps so it is easier for the person who is reading it to understand. A trouble-shooting guide is a way of help if you unsure of what to do in the program you are working on. In the Microsoft applications I used, such as Word or Excel, the shortcut key to bring up the troubleshooter is F1. A common problem that I came across during the coursework was that the computer crashed in the middle of a word document, the problem was resolved by rebooting the system, but it would then be hit or miss, as my work would either be lost or recovered. How ICT has benefited the system IT has helped my system in a number of ways: Advantages It helped create the wage slips in a much more quicker and efficient way, by using the mail merge technique; it saves time instead of producing 10 separate wage slips. Using ICT saves on storage, you can keep a database with all your employees information, which saves keeping information in large filing cabinets, it also take time to search for a particular employee. In work, fewer staff are needed to look after the computer system and more than one person can access the same data from their network P.C Disadvantages The disadvantages of keeping your employees information on your computer would be that, information could be lost, or your computer may catch a virus, causing all your files to be infected thus, having to wipe off all memory from your system. The system would also need to be kept secure and away from hackers, meaning that the system must be maintained by people, therefore, training costs could be high Setting up a computer system or network can be very expensive. Systems for large organisations can cost millions of pounds. Even though they are very comprehensive, computer systems are not perfect, if there is a system failure, important data could be lost. My system I worked on the school computers, the system worked good, however it was quite restricting due to some of the features that you could not access. An alternative solution would be to use my home computer, but that would mean not being able to do any work in lesson time. Given more time, I would.

Biography of Nobel Prize Winner Chief Albert Luthuli

Biography of Nobel Prize Winner Chief Albert Luthuli Date of birth:  c.1898, near Bulawayo, Southern Rhodesia (now Zimbabwe)Date of death:  21 July 1967, railway track near home at Stanger, Natal, South Africa. Early Life Albert John Mvumbi Luthuli was born sometime around 1898 near Bulawayo, Southern Rhodesia, the son of a Seventh Day Adventist missionary. In 1908 he was sent to his ancestral home at Groutville, Natal where he went to the mission school. Having first trained as a teacher at Edendale, near Pietermaritzburg, Luthuli attended additional courses at Adams College (in 1920), and went on to become part of the college staff. He remained at the college until 1935. Life as a Preacher Albert Luthuli was deeply religious, and during his time at Adams College, he became a lay preacher. His Christian beliefs acted as a foundation for his approach to political life in South Africa at a time when many of his contemporaries were calling for a more militant response to Apartheid. Chieftancy In 1935 Luthuli accepted the chieftaincy of the Groutville reserve (this was not a hereditary position, but awarded as the result of an election) and was suddenly immersed in the realities of South Africas racial politics. The following year JBM Hertzogs United Party government introduced the Representation of Natives Act (Act No 16 of 1936) which removed Black Africans from the common voters role in the Cape (the only part of the Union to allow Black people the franchise). That year also saw the introduction of the Development Trust and Land Act (Act No 18 of 1936) which limited Black African land holding to an area of native reserves - increased under the act to 13.6%, although this percentage was not in fact achieved in practice. Chief Albert Luthuli joined the African National Congress (ANC) in 1945 and was elected Natal provincial president in 1951. In 1946 he joined the Natives Representative Council. (This had been set up in 1936 to act in an advisory basis to four white senators who provided parliamentary representation for the entire Black African population.) However, as a result of a mine workers strike on the Witwatersrand gold field and the police response to protesters, relations between the Natives Representative Council and the government became strained. The Council met for the last time in 1946 and was later abolished by the government. In 1952, Chief Luthuli was one of the leading lights behind the Defiance Campaign - a non-violent protest against the pass laws. The Apartheid government was, unsurprisingly, annoyed and he was summoned to Pretoria to answer for his actions. Luthuli was given the choice of renouncing his membership of the ANC or being removed from his position as tribal chief (the post was supported and paid for by the government). Albert Luthuli refused to resign from the ANC, issued a statement to the press (The Road to Freedom is via the Cross) which reaffirmed his support for passive resistance to Apartheid  and was subsequently dismissed from his chieftaincy in November. I have joined my people in the new spirit that moves them today, the spirit that revolts openly and broadly against injustice. At the end of 1952, Albert Luthuli was elected president-general of the ANC. The previous president, Dr. James Moroka, lost support when he pleaded not-guilty to criminal charges laid as a result of his involvement in the Defiance Campaign, rather than accepting the campaigns aim of imprisonment and the tying up of government resources. (Nelson Mandela, provincial president for the ANC in Transvaal, automatically became deputy-president of the ANC.) The government responded by  banning  Luthuli, Mandela, and nearly 100 others. Luthulis Ban Luthulis ban was renewed in 1954, and in 1956 he was arrested - one of 156 people accused of high treason. Luthuli was released shortly after for lack of evidence. Repeated banning caused difficulties for the leadership of the ANC, but Luthuli was re-elected as president-general in 1955 and again 1958. In 1960, following the  Sharpeville Massacre, Luthuli led the call for protest. Once again summoned to a governmental hearing (this time in Johannesburg) Luthuli was horrified when a supporting demonstration turned violent and 72 Black Africans were shot (and another 200 injured). Luthuli responded by publicly burning his pass book. He was detained on 30 March under the State of Emergency declared by the South African government - one of 18,000 arrested in a series of police raids. On release he was confined to his home in Stanger, Natal. Later Years In 1961 Chief Albert Luthuli was awarded the 1960 Nobel Prize for Peace (it had been held over that year) for his part in the anti-Apartheid struggle. In 1962, he was elected Rector of Glasgow University (an honorary position), and the following year published his autobiography, Let My People Go. Although suffering from ill health and failing eyesight, and still restricted to his home in Stanger, Albert Luthuli remained president-general of the ANC. On 21 July 1967, whilst out walking near his home, Luthuli was hit by a train and died. He was supposedly crossing the line at the time -   an explanation dismissed by many of his followers who believed more sinister forces were at work.

Law of Business Taxation Essay Example | Topics and Well Written Essays - 1250 words

Law of Business Taxation - Essay Example It was suggested that about 25% of the deduction for such expenditure is increased. Specifically, it provides that contract work outside of â€Å"any person otherwise than in the course of a trade, profession or vocation the profits of which are chargeable to tax under Case I or II of Schedule D,† (paragraph 4(6)(b) of Schedule 12. It disallows deduction for activity of trade, profession or vocation undertaken in any part of the United Kingdom. The Income Tax (Trading and Other Income) Act 2005 or ITTOIA 2005 imposes charges to income tax under trading income, property income, savings and investment income, and certain miscellaneous income. It also dealt with exemptions from the charges, provisions about rent-a-room relief and foster-care-relief, special rules for foreign income, special rules for partnership, and certain calculation rules and general provisions. The limited guidance provided by the previous legislation makes interpretation problematic such as in determining w hether a particular activity constitutes trading. Under ITTOIA, trading was defined as â€Å"any venture in the nature of a trade† (ITA 2007 s. 989) that leans on the substance of what is being carried on and how it is being carried on. The understanding of the activity by the individual conducting it may be derailed. James (2011) suggested that it â€Å"does not necessarily need to have all the attributes associated with a trade I order to be chargeable,† (16). Previously, under the ITEPA 2003, Schedule D Case 1 provides that profits derived from trade were taxable. Profits from a vocation or profession were taxable under Schedule D Case II. ITTOIA 2005 removed this distinction and trading income has encompassed incomes from vocation, trade, or profession under ITTOIA 2005 section 5 (James, 2011). Other contentions are statutory trades such as farming, market gardening, and occupation of land managed on a commercial basis for the purpose of gaining profits. For the ca se of woodlands, occupation may not be taxable but once an actual trade, an example of which is the selling of timber, occurred, then, a taxable activity is committed (James, 2011). Numerous tests called the â€Å"badges of trade† also help determine trading activities, but already, confusion have proven costly through litigations. One specific example is the American Leaf Blending Co. SDN BHD v Director-General of Inland Revenue (1979) (AC676). Lord Diplock opined that: †¦in the case of a company incorporated for the purpose of making profits for its shareholders any gainful use of which it puts any of its assets prima facie amounts to the carrying on of a business†¦ Assets held as investment due to their nature as income-producing, or have the potential for capital appreciation, or possible profit for its sale cannot be considered a trading profit. An asset acquired by loan with the potential to bear an income but only as a motive to offset interest from income ga ined is also considered of irrelevance. An investment of a property later appropriated as trading stock will have the sale as trading. Such was the case of Wisdom v Chamberlain (1969) 45 (TC 103). In this case, actor Norman Wisdom bought silver bullion as a hedge against devaluation. He then sold it at lower cost but bought more bullion which when sold gave Wisdom a profit. The second transaction was considered a trading because it was bought for short-term profit (James, 2011).

Enveloping and PeakVue Research Paper Example | Topics and Well Written Essays - 1500 words

Enveloping and PeakVue - Research Paper Example Due to its high precision, the method is able to detect the emission of stress waves caused by direct contact of adjacent metallic surfaces at an early stage. Generally, through spectral analysis the frequency of repetition of the stress waves is availed. By peakvue, the resonance zones are isolated through use of filters. Capturing the peak values for particular intervals of the selected sampling time is done through the application of high frequency clustering of signals with over one hundred kilo Hertz. The method goes through four stages The initial stage in which the low frequency signals are eliminated by taking the entire signal through a high pass filter. The amplitudes are run through the accelerometer which detects the measurements and is able to classify them according to the initially specified cut-off frequency level. All the measurements reading below the designated cut-off level are classified together. They are effectively eliminated which implies that only the high f requency readings- those above the cut-off level, proceed to the second phase of the analysis procedure. By elimination it means that such values are truncated from the recorded measurements such that their consideration ends at that phase. The second phase that involves the digital conversion of frequency. The high frequency signal is changed from its initial analog form to digital form in order to begin the spectral 0246analysis. Normally, high frequency values will be recorded for particular sections along the surface of the bearing. Therefore whenever the metallic surfaces come into contact during the rotation, the frequencies hit a peak. If special readings were availed at phase two for any specific time duration, it will be analyzed here. If for specified time duration the amplitude levels of the converted signals read beyond a predefined threshold it is then matched to a digital value. The essence of this matching is that it is not always possible to produce signals with equa l frequencies, even when the components are running on a fairly flat or even ground. This could be the result of instantaneous change in the position of the load, continued distribution of the lubricant along the colliding surfaces, and varying positioning of the emerging fault. Therefore, the simplest way to conclude that the frequencies were derived from a ‘certain’ spot along the surface of the bearing is to cluster all measurements within a certain range. These measurements clustered together are then assigned a specific digital value, which identifies them together. The display is rendered once the digital value corresponding to the particular time interval is processed using the Fast Fourier Transform (FFT) algorithm. The FFT algorithm works out the Discreet Fourier Transform and the corresponding inverses. To obtain the Discrete Fourier Transform, a sequence of amplitude values is decomposed to form components of varying frequencies. The frequencies so formed are categorized according to their closeness, that is, according to pre-determined intervals. The classification is done with reference to how often a specific range acquires numerical frequency. For example if the outlier frequency is too scarce, the measurements thus classified can be overlooked and ignored. If there is higher consistency in the numerical frequency of measurements with

Process Analysis Essay on Falling Down is Part of Growing

Process Analysis on Falling Down is Part of Growing - Essay Example This paper explores some of the achievements that have been made by Petroski, in this case, it places biases on his famous writing, â€Å"Falling Down is Part of Growing.† The literal work that provides an examination of how the engineering field has been successful in achieving some important milestones as far as human life is concerned amidst various social and economic challenges among others. Petroski explains that before the world ushered in the new millennium, there was a need to look back and reflect on the path engineering had taken, this was in order to find out some of the important achievements that have been attained (Petroski para 1-2). This concern promoted the National Academy of Engineering to convene a meeting to brainstorm and deliberate on this agenda. It is during this meeting that it was discovered that many achievements have been made, some of the important achievements included, improved electrification programs in the country and beyond, the automobile and airplane sectors among many others The rural electrification program in the United States at this time had led to many other achievements because of the efficiency that was being experienced in many other industrial processes. Many people who took a lot at how the process was done under carefully planned coordination and collaborative process by engineers and physicians can ascertain that it was one of the best achievements to usher in the new millennium.

Cognitive Framing Theory and Spiral or Silence Research Paper - 1

Cognitive Framing Theory and Spiral or Silence - Research Paper Example The thinking and all that matters in talking does involve framing. This is the basis of cognitive framing theory. According to Lakoff (2010), a single word defines not only the word, but it activates the frames by defining much about the system that is in it. However, frames do not work in solitude but they have a direct connection to all part of the brain including the emotional regions (Lakoff, 2010). This explains why people have different taste to different circumstances. The workings of the frame make it possible for some people to like football while other dislikes the same. Thus, it is how best a frame is internalized that explains the behaviors of individuals and emotional reactions to their surroundings. The political scene is one good example where systems of frames are vehemently used. Members of political parties share the political ideologies, and they all adhere to this course. Therefore, politician uses a language that point to specific ideological systems. The process they go through whether in party fundraising or conventional nomination informs their subconscious of the principle that they defend. The development of this political ideology frames explains the subsequent behaviors. Cognitive framing theory also argues that ideological language becomes a normal language as it unconsciously activates the brain of the ideas. Therefore, people cannot avoid framing, and they can only be strengthened or weakened. There are different frames and individual choose among the many in any given situation. Moreover, there are limited ways of changing frames. The thing that a person has made cognates in the brain can only relate to news set of frames that relate to the existing systems of frames (Lakoff, 2010). The changes need to be emotional and introduced through a communication system that must be sufficient, repetitive, and full of trust for the messengers. Negating frames tend to activate

China and Japan Essay Example | Topics and Well Written Essays - 1250 words

China and Japan - Essay Example It has evolved and changed, during the 20th century. Many ethnic groups have existed in China. The pre-eminent ethnic group is the ‘Han Chinese’. Most social values are derived from Confucianism and Taoism with a combination of conservatism. Reincarnation and rebirth is the connection between real-life and the next-life. Spoken Chinese consisted of a number of Chinese dialects. The ancient written standard was Classical Chinese and it was used for thousands of years, but was mostly reserved for scholars and intellectuals. A large part of Chinese culture is about finding the balance of Yin and Yang in relation to Qi, in order to find harmony. Chinese medicine consists of a number of treatments including Chinese herb logy and acupuncture. Other forms of health improvement include meditation. Japanese culture has evolved from the ‘Jomon’ culture, which combines influences from Asia, Europe and North America. Archaeological research indicates that people were li ving on the islands of Japan as early as the upper paleolithic period. Japanese is written with a combination of three different types of scripts: Chinese characters ‘Kanji’ and two syllabic scripts, ‘Hiragana’ and ‘Katakana’. The Hindu-Arabic numerals are generally used for numbers, but traditional Sino-Japanese numerals are also commonplace. Japanese sculptures mainly settled on the subject of Buddhist images. Wood has traditionally been used as the chief material. The oldest sculpture is a wooden statue of 'Amitabha'. 'Chanoyu' and 'Ikebana' are the traditional rituals. The most popular professional sports are Sumo, Judo, Jujutsu and Kenjutsu. Political view of China and Japan:- The deadlock of the Chinese Civil War has resulted in two political states: the People's Republic of China (PRC), known as China, which controls "China proper" as well as Tibet, Inner Mongolia, Xingjian, Hong Kong, and Macau; and the Republic of China (ROC), known as Taiwan, which controls the island of Taiwan and its surrounding islands. The PRC is governed under the one-party system by the Chinese Communist Party, but the ROC has moved towards democratic government. After the founding of the PRC, both states claimed to be the sole legitimate ruler of all of "China". The ROC had more international support but most international diplomatic recognitions have shifted to the PRC. Both regimes use diplomatic and economic means to compete for recognition in the international arena. Currently, the PRC is recognized by most world organizations such as the World Health Organization and the International Olympic Committee. Today, there are 24 U.N. member states that maintain official diplomat ic relations with the ROC while the majority of the U.N. member states maintain official diplomatic relations with the PRC. Japan is recognized as a liberal democracy with free and fair elections, has operated with a dominant-party system known as the Liberal Democratic Party. It takes place in a framework of a parliamentary- representative- democratic- monarchy, whereby the Prime Minister of Japan is the head of government. Executive power is exercised by the government. Japan is generally considered a constitutional monarchy, based largely upon the British system with strong influences from European continental civil law countries such as Germany and France. The Emperor of Japan is "the symbol of the State and of the unity of the people" and exercises a purely ceremonial role without the possession of sovereignty. The constitution is called "the Pacifist

Cognitive Framing Theory and Spiral or Silence Research Paper - 1

Cognitive Framing Theory and Spiral or Silence - Research Paper Example The thinking and all that matters in talking does involve framing. This is the basis of cognitive framing theory. According to Lakoff (2010), a single word defines not only the word, but it activates the frames by defining much about the system that is in it. However, frames do not work in solitude but they have a direct connection to all part of the brain including the emotional regions (Lakoff, 2010). This explains why people have different taste to different circumstances. The workings of the frame make it possible for some people to like football while other dislikes the same. Thus, it is how best a frame is internalized that explains the behaviors of individuals and emotional reactions to their surroundings. The political scene is one good example where systems of frames are vehemently used. Members of political parties share the political ideologies, and they all adhere to this course. Therefore, politician uses a language that point to specific ideological systems. The process they go through whether in party fundraising or conventional nomination informs their subconscious of the principle that they defend. The development of this political ideology frames explains the subsequent behaviors. Cognitive framing theory also argues that ideological language becomes a normal language as it unconsciously activates the brain of the ideas. Therefore, people cannot avoid framing, and they can only be strengthened or weakened. There are different frames and individual choose among the many in any given situation. Moreover, there are limited ways of changing frames. The thing that a person has made cognates in the brain can only relate to news set of frames that relate to the existing systems of frames (Lakoff, 2010). The changes need to be emotional and introduced through a communication system that must be sufficient, repetitive, and full of trust for the messengers. Negating frames tend to activate

Hispanic American Diversity Essay Example | Topics and Well Written Essays - 1250 words - 1

Hispanic American Diversity - Essay Example People of Mexican origin are Mexicans either for the reason they are born in Mexico or of Mexican heritage. "The majority of Mexican Americans live in urban areas which comprise the three agricultural migrant streams that flow from the south to the north across the country, often twice annually. Historically, Mexican Americans have been both an urban and rural population. Since the 1600s, Mexicans were the first Americans to establish homesteads in the territories that became Arizona, California, Colorado, New Mexico, and Texas. Since before the turn of the century, Mexican Americans literally built the great southwestern cities of Los Angeles, San Diego, Tucson, Albuquerque, Dallas, and San Antonio" (2006b) Mexican culture is influenced by folk art, which exhibits in major American museums, and "the great Mexican muralists like Rivera, Siquieros, and Orozco were invited to paint frescoes on the walls of American institutional sites such as universities and even within such edifices of capitalism as Rockefeller Center in New York" (Limon, 1998, p. 26) Local Mexican cultural life involves the participation of ranches, they used to gather for parties and seasonal balls and dutifully attend Sunday gatherings. With respect to linguistics, "Mexican America... Others, speaking perfect English, have completely forsaken the tongue of their ancestors". (Gonzalez, 1969, p. 16) A few, usually among the more educated intellectual class, have made a point of learning to speak both English and Spanish well, but they are, very rare. It has been found that the majority of the members of this population still learn English as a second language, however Spanish-American leaders recognize that in order for individuals to raise their socioeconomic level they must speak English well. Puerto Ricans The cultural heritage of Puerto Rico is among the richest in the world. Traditionally, the Puerto Rican people speak Spanish; it is their language of loyalty, romance, passion, patriotism, business, negotiation, and defiance-it is their cultural language. Their ancestors inherited this language from the Spaniards through conquest, and yet it is not the language that the Spaniards spoke when Puerto Rico was under Spanish colonial rule, and it is not the Spanish that Spaniards speak today. In addition, for those who are fully bilingual in Spanish and English, a linguistic phenomenon called "Spanglish" has arisen. The Spanish conquest of Puerto Rico, and the rest of Latin America, for the most part guaranteed that the people would become Roman Catholic. Under colonial rule, it was forbidden to practice any religion but Catholicism. "In Puerto Rico there seems to be a combination of the practices of Santeria and Spiritism, and there are times when the people themselves are not certain o f the origin of a particular custom; they practice it because their ancestors did, not because they are active followers of Santeria or Spiritism". (Perez, 2000, p. 17) Politically, "Puerto Ricans have always received lower levels of Federal

Culture’s will to copy Essay Example for Free

Culture’s will to copy Essay Globalization process is viewed as a means through which one can ratify often in extremely idealized form a account of oneself or culture that is observed as old or even origin but can lastly be realized: through these new means, one can become what one thinks one actually is (even if one never was). What might be trait of the Internet is that this ‘realization’ is certainly ‘expansive’. Globalization process has an emancipator technology ‘Internet’ that is indefensible as the structural design of the technology harbors an instinctive class prejudice and other shades of power entitlements. Computers are intended and programmed by members of the elite culture and might imitate their cultural orientations and biases. For example, the wordsmith and semantic skills requisite to functions computers do not put up the cultural orientations of several marginal electorates. As Laikwan Pang, Cultural Control in journal said, â€Å"Culture’s will to copy [is] fuelled by the globalization process, which drives’ the world to desire similar but different products, to acquire similar but different tastes†. (Laikwan Pang, Cultural Control, p8). Globalization is as well redefining societies and restructuring society into new forms of social networks. New standards and terms for private and proficient relationships are promising (Buck 1996; Gates 1995; Baym 1995). The London Times (June 17, 1996) stated: People in every kinds of career categories need to recognize how to use this tool so as to get ahead starting now. Admittance to the information freeway might establish to be less a question of dispensation or position than one of the fundamental capability to function in a democratic society. Admittance to the cyberspace might very well establish how well people are knowledgeable, the type of job they ultimately get, and how they are retrained if they mislay their job, how much access they have to their government and how they will be taught about important issues concerning them and the country. (Ratan 1995: 25) Moreover, global media is not repressed by the intrinsic biases apparent in sexism, racism, and classism establish in face-to-face encounters. As a substitute, the global media presents a discussion that supports broad partaking and underlines merit over class. Practical communities permit secluded individuals to converse in a manner that protects them from the social prospect and sanctions linked with physically distinct communities (Turtle 1995). Virtual societies are unified and significant social aggregations that permit people to take on in adequate relations to form personal and group relations (Rheingold 1993). Global media represents Hollywood that spins around the analysis of Hollywoods division of labor, what the authors call the New International Division of Cultural Labor (NICL). This division of labor is certainly international because U. S. film exports have reached $11 billion, and Hollywoods proportion of the world market is double what it was in 1990 (Miller et al. , 2001, pp. 4-5). Global sales have become so significant that in 2001 the studios take apart their international offices to run all global distribution from their headquarters. The authors argue that Hollywoods command of the NICL distinguishes Hollywood from other industries that are increasingly globalizing. The entire book focuses on answering this question: Is Hollywood really giving the people of the world what they want, or does it operate via a brutal form of monopoly-capitalist business practice? (p. 15). Global Hollywood maintains that Hollywoods global authority is due to the clout of its allocation, legal, and economic structures, as opposed to a combination of advantages resultant from the diversity of its domestic audience and its narrative transparency. As this argument has been frequently made by proponents of the cultural imperialism thesis, Miller and his colleagues take a fresh approach that focuses on what they call occasionality (p. 13), which is defined as the specific `uptake of a text by a community (p. 177). Amongst other innovations, the authors focus on the role of audience, and on the idea of rights, while bringing the significant issue of cultural hybridist to political economic analysis. In the short space of twenty five years somewhat which started as US defense inventiveness has developed into the major communications means for the academic and investigates community and most newly has prolonged into a main business tool for the marketable sector. The Internet has developed throughout this period from being a vigorous and effectual way of exchanging information to offering a delivery means for immense amounts of multimedia information to a global audience. While individuals began to use the global media for worldwide communication, its profound effect on how we treat information transfer, organization, and development could not have been anticipated. Internet communication applications permit rapid and simple copy, revision, and transfer of information in textual, visual, and auditory forms. Though the assortments of participants who access it do not all the time agree on whether information must be cosseted or shared, the majority of the Internet community uses, copies, and transfers the information there without restraint. The Internet is a medium for activating ideological consideration; World Wide Web (Web) documents holding multiple links to diverse authors sites as well as e-mail posts restraining various writers materials reify the theory that knowledge is raised from numerous sources. But commercial units that use the Internet to promote products and spend in the materials that they load to the Web desire to keep their digitized materials from copy, revision, and transfer. The corporal operation of the Internet forms a forum where oppositional views concerning control of information collide. The extreme nature of the Internet supports a clash between the constructionist ideology that symbolizes the academic humanist community and the Romantic beliefs that symbolizes traditional legal community. This junction amongst humanistic studies, the intellectual property law, and the Internet, joined with their attendant communities, engenders conflicts in thought and exploit and offers a generous basis from which to investigate intellectual property and information control. Though participants in humanist, legal, and global media communities retain varied ideological beliefs and goals, their common interests meet in forming and treating communicative terms, whether textual, digital, or auditory. More significant, these communities of participants, communally, through socially raised ideologies, contribute in creating approaches toward authorship, possession, and property, and eventually, in generating the power to form and manage knowledge. The dealings amongst these areas can be viewed practically and hypothetically. Globalization, therefore, can tell us diverse stories of the nation state, developing it are relationally and challenged internal and external boundaries. There would be few people concerned in globalization who would, as Green (1997:157) seems to propose, believe that ‘the nation state was disappearing’, even if it’s taken-for-granted status comes to be issued and attempts at self-reproduction become increasingly transparent. The spatial-temporal location of the nation-state is itself brought to the fore by globalization. Globalization is frequently taken to have a single course or logic that results in an augmented uniformity transversely the globe. However, despite the influential effects of international capital and international media corporations, this is not sustainable and is not the stance adopted here. To presume that globalization is about, or results in, homogenization is to abridge the processes at work and, in a sense, to distance oneself from the very composite effects on space, place and uniqueness that globalizing processes bring to the fore. As Giddens (1990) among others suggests, as globalization has resulted in the spread of ‘Western’ institutions across the globe, that very drift produces a pressure for local independence and identity. In other words, globalization is concerning examining places as concurrently traversed by the global and local in ways that have been strengthened by the modern compression of space and time. Thus, alongside the global accessibility of satellite television, McDonald’s and Arnold Schwarznegger films, there is the confirmation of, for instance, local, regional and ethnic identities. Certainly, some transnational companies have overtly adopted strategies of ‘globalization’, expanding their influence around the globe, as situating themselves and their products and services within the local conditions. These might be a response to global influences, but they are however part of globalization and not a refutation of it. What this suggests is that in modern times the local is as much a condition for globalization as the global; space and place are negotiated by the global-local nexus of globalizes space-time compressions. ‘Time-space distanciation, disembedding, and reflexivity mean that composite relationships develop between local activities and communication across distances’ (Waters 1995:50). The assimilation of the globe reconfigures rather than supersedes diversity. Globalization ‘does not essentially imply homogenization or integration. Globalization simply implies greater connectedness and de-territorialisation’ (Waters 1995:136). This problematisation argues that a particular Eurocentric culture can no longer be measured an ‘authentic, self-evident and true universal culture in which all the world’s people ought to believe’ (Lemert 1997:22)—a position which of course itself would not command universal acquiesce. The cultural renaissance resultant from decolonization is the new face of autonomy in international law. Old definitions of freedom focusing on ethnic separation and tight territorial boundaries are becoming ever more outdated. The most interesting and pioneering ideas concerning self-determination are presently being developed by indigenous peoples. Theoretical discussions of prejudice, identity, individuality and universalism might seem remote and incoherent from harsh realities. But these debates do reveal why human rights themselves can spell awful trouble for indigenous peoples. The effects of human rights, intellectual property, transformation and self-determination based on evidently universal ideas of individuality and nationality can consequence in the death of indigenous communities. This is not a current phenomenon. It is the experience of colonization for too many people. And yet, international human rights discourse can also give a mechanism for anti-colonial struggles and the protection of indigenous rights, as the UN Working Group on Indigenous Populations would certainly support. Nowhere is the inconsistency of human rights, culture and individualism as explicit as it is with the rights of indigenous peoples. Moreover, the practical view offers questions and answers to the nuts and bolts of each day treatment of intellectual property power issues. Though interpretive in nature, the practical deportment is rule-based, centered in issues concerning the assortment of original works noted under the law and formative infringement of copyright. An extensive variety of individuals use and produce copyrighted materials in their daily work, often ignorant of the consequences of their actions for probable infringement of the work of others or infringement by others of their own work. Engineers, technical communicators, computer scientists, architects, scientists, and educators, among others who characterizes our diverse national workforce, use and turn out intellectual products such as manual, applications, progress reports, yearly reports, analytical reports, and other technical documents. They as well form non-textual informational materials such as photographs and hand drawn graphics, software, videos, and multimedia products. Additionally, numerous creators acquire information through the global media, together with digital communications such as e-mail and data blocks, as well as graphics, video clips, and sound bytes. Workplace inventors might not be conscious of the special category of law that restrains the rights in the work they turn out. Equally agency laws and the â€Å"work for hire† set of guidelines, which falls under copyright law, state writers rights to their work and treat questions explicit to employees. Educators, particularly, are facing ever more intricate questions concerning forming and using materials for teaching. besides creating workplace products, educators also develop materials for classes in the forms of instructor package that comprise works copied from anthologies and journals, handouts, tests, and instructional transparencies or websites that might be derived from sources formed by other instructors or authors in their fields. The legal argument over what is considered infringement in using these â€Å"course packets† is massive. Instructors might also covet to use materials acquired from the global media. The customary treatment of global media sources as â€Å"free use† forms fussy questions concerning what constitutes infringement in the digital ground. There is also enduring debate over the capability of a browser merely to access a World Wide Web site devoid of infringement. Several legal analysts indicate that the National Information Infrastructures White Paper comprises language that, if construed closely, would forbid admittance to intellectual property on the Internet although the same intellectual property would be available if it were in the shape of print media. For instance, a stringent interpretation of the National Information Infrastructures (NII) White Paper would forbid the mere act of opening a file and reading it on the Internet as the act of producing text in digitized form needs making a â€Å"copy† of the original work. Though the White Paper was formed in 1996, its protectionist stance echoed in legislative development of copyright protection, wherein the No Electronic Theft Act (1998) criminalizes copyright violation and the Sonny Bono Copyright Extension Act (1999) expands copyright protection for a further twenty years. In light of the more and more preventive treatment of copyrighted materials, instructors might be confused over whether they can make non-infringing uses of World Wide Web materials for classroom uses at all (Strong, William S. 1990). Increasingly, numerous instructors inquire students to copy and develop sources procured from the Internet, such as interactions from UseNet News, Internet Relay Chat, and MOOs, and graphics or text files that they can download from the World Wide Web. Though fair use does not converse directly to questions concerning the Internet, it still controls questions of infringement within educational settings. Courts should instigate to apply fair use to issues that are convoluted by use of technology to give new instruction, but until then, prospective litigants looking for answers to complex legal questions must gain a clear considerate of existing law as the best means to recognize its possible interpretation in cases treating issues concerning the Internet. We can say that with the increasing use of internet the issue of Copyright infringement is also become very common. â€Å"Infringement is a breach of the rights of a copyright holder by copying, performing, publishing, displaying, or creating a copied work from an expression protected under copyright† (Strong, William S. 1990). Infringement can take the form of a photocopy, scanned digitization, or other mechanically formed copy, but it can as well take place in videotape, audiotape, performance, or exhibit of a copyrighted work. Providing evidence infringement is at times a complex process, needing that the belligerent party first found a right to control the copyright of the work, then that he or she proves that the work has been infringed. Infringement is further hard to prove while the accused infringer has distorted the work to such a degree that it is hard to sustain the considerable similarity argument and while the initiative and the expression are so wholly merged that use of the idea, which is obtainable in public domain, is corresponding to use of the expression. A more widespread defense aligned a claim of infringement; however, is the scenes a faire principle, which argues that general means of expression of ideas cannot be infringement of anothers work. A typical example is the formal report format used in technical documents. In this case, the means of expression has turn so widespread to the business worlds cultural scaffold of understanding that its use summons connotative expression itself, much similar to a classification of â€Å"technical report. † Copyright infringement elevates legal issues for Internet service providers as well as other global media caught up in network management. The law emerges to be moving away from strict accountability toward a new typical of actual knowledge (Packard, 1998). In the Digital Millennium Copyright Act, ISPs are not legally responsible for copyright infringement if the bringer does not have definite knowledge that the material or an activity using the material on the system or network is infringing (Copyright Law of the United States of America and Related Laws Contained in Title 17 of the United States Code, Circular 92 Pub. L. 105 304, Sec. 512 [c]). Though, upon attaining such knowledge or wakefulness, the provider should act expeditiously to eliminate, or hinder access to, the material. This stipulation has free-expression insinuations. Copyright law is a moderately recent phenomenon based on the supposition that inspired intellectual property desires to be protected and rewarded (Packard, 1998). By distinguishing that online services cannot scrutinize their content for infringing material and function professionally, Congress has given them a green light to expand to their full prospective (p. 37). The copyright extension for elite ownership for ninety-five years, up from twenty-eight years in the original 1790 law, has been dared in court by Eldritch Press. Under the new law, the publisher would be requisite to eradicate work that has been in the public domain under the preceding limit of seventy-five years. The global media and its technologies have offered fertile view for the creation of new communication technologies. Inventors functioning on such troubles as digital compression as well as network data-transfer speeds need patent protection to be capable to expand new products. Information technology has also taken a diversity of patent suits as inventors extend the new industry. Lucent Technologies, for example, sued Cisco Systems and indicted it of infringing eight digital networking patents. Cisco then charged that Lucent violated three of its patents. Lucent holds thousands of patents on former Bell Lab and ATT research operations, and analysts feared that the aggressive action by Lucent was threatening to smaller high-tech companies. Computer-chip giant Intel called a patent infringement action by TechSearch a nuisance lawsuit (Packard, 1998). As technology continues to become more multifaceted and consistent, patent disputes are probable to propagate. Generally, most patent cases do not have a substantive collision on free expression. Thus the main features of the global media regime are linked to infringement and intellectual property concerns. The strategy for these aspects of the establishment is the principle that the costs of Internet-related infrastructural development shall be borne mainly by the private sector and the standard those governments shall entrust themselves to economic liberalization, privatization, and regulatory programs dependable with this and other regime principles. As the utmost basis of legal conflict is that between authors and users rights, the most significant policy issue is cared for specifically in the Constitutions intellectual property stipulation. The goal of the copyright act is to make sure free speech and the progression of knowledge through our legitimate protection of the right to distribute information. The unique constitutional provisions designate the intent to make sure the expansion of knowledge in civilization based in a congressional grant to authors of a partial monopoly of rights in their works: The fair use stipulation makes clear that the key goal of the statute is to support learning. These changes notwithstanding, the divergence between authors rights and the goal to encourage knowledge, inner to the copyright debate since its setting up, continues. Sadly, the public policy issue is frequently ignored in respect to concerns over economic interests. The everyday application of law essentially focuses on treating conflict between individuals. Lawyers are trained specially to congregate the needs of the legal system and are inexpensively supported by their work in this area. However the policy issues following the statute are really most significant to us as educators and to our society as a whole because those who manage the development of knowledge in a culture eventually establish who we are as a people. Philosophy and the goals that convoy it drive our view of policy issues. Thought determines how we view authorship, possession, and property and eventually affects not only how intellectual property law is proscribed but how information and communication that are inner to the dialogic processes within the nation are proscribed, as well as decisive who controls them. An assessment of ideological choices in request to intellectual property thus renders significant understanding of the probable effect of the law on our cultural future. Gaining a considerate of intellectual property issues is inner to understanding our rights as users and producers of knowledge. The actions we acquire to influence egalitarian access to information can have enduring ramifications for society, as authorship makes control, control generates authority, and authority generates power. We must take every step needed to ensure that the controlling voices of the few but authoritative are reasonable by the yet-unheard voices of the weaker multitudes. Reference: Baym N. K. 1995. The emergence of community in computer-mediated communication. In S. G. Jones, ed. , CyberSociety: Computer-Mediated Communication and Community. Thousand Oaks, Calif. : Sage Publications, pp. 13863. Buck K. 1996. Community organizing and the Internet. Neighborhood Works, 19, 2, p. 2. Copyright Law of the United States of America and Related Laws Contained in Title 17 of the United States Code, Circular 92 Pub. L. 105 304, Sec. 512 [c] Gates B. 1995. The Road Ahead. New York: Viking Giddens, A. (1990) The Consequences of Modernity, Cambridge: Polity Press. Green, A. (1997) Education, Globalisation and the Nation State, London: Macmillan. http://www. washingtonwatchdog. org/rtk/documents/cong_hearings/senate/107/senatehearing107_77094. html http://www/stephenking. com Laikwan Pang`s 2005 article `Copying Kill Bill` social Text, No. 83, 133-153. London Times, June 17, 1996. Packard A. (1998). Infringement or impingement: Carving out an actual knowledge defense for sysops facing strict liability, Journalism Mass Communication Monographs, no. 168 (December). Ratan S. 1995. Time (spring):25-26. Rheingold H. 1993. The Virtual Community: Homesteading on the Electronic Frontier. Reading, Mass. : Addison-Wesley. Strong, William S. The Copyright Book: A Practical Guide. Cambridge: MIT P, 1990. Toby Miller et. al, 2001 `Hollywood`s Global Rights` in Toby Miller et. al. , Global

Cell Culture and Proliferations | Experiment

Cell Culture and Proliferations | Experiment To study the cell proliferation of Mouse Y1 adrenocotical cells by using MTT (3-(4, 5-diphenyl tetrazolium bromide) and crystal violet staining methods. INTRODUCTION In general, Cell proliferation means multiplication/Reproduction of cells for increasing cell population in a very short span of time. The assay of cell proliferation is to measure the number of cells which are present in the dividing culture medium. Cell proliferation is controlled by using growth factor (Fetal calf serum), Which normally bind to the surface receptors present on the cell membrane generally regulate the cell signaling molecules, which pass the message to nucleus by help of receptor generally where the transcription factor gets bind to the DNA, makes turn off turn on the protein synthesis mechanism, responsible for cell division. Cell proliferation method is very important for studying various biological factors like bioassay, carcinogenic analysis and other toxicological tests. Generally two metods are used for studying cell proliferation i.e. crystal violet staining method and MTT (3-(4, 5-diphenyl tetrazolium bromide) method, here these methods are used to study ce ll growth in mouse Y1 adrenocotical cells. In crystal violet staining method, the DNA of cells is going to stained by crystal violet which produces a colour intensity that is proportional to the cultured cells(including newly proliferated cells). In this method, the principle involved to calculate the cell proliferation is based on the absorbance taken up by the viable cells in culture at different concentrations after the cells are stained with crystal violet. In MTT (3-(4, 5-diphenyl tetrazolium bromide) method, the assay depends on the amount of MTT taken up by the cells, tetrazolium salt is water soluble which produces yellow colour. The tetrazolium MTT is metabolically reduced by active cells, in presence of dehydrogenase enzymes, producing NADH and NADPH which are reducing equivalents. This results in the formation of purple formazan intracellularly, which is measured by spectrophotometer. MATERIALS METHODS Cell culture: In DMEM (Dulbeccos modification of eagles medium),mouse Y1 adrenocotical cells which were grown on monolayer was removed by using mixture of trypsin and EDTA (0.05% and 0.02% ).The cells are incubated by 5minutes by adding Trypsin/EDTA(7ml).After incubation the flask was removed and tapped gently to separate undetached cells. The contents of the cell are transferred to a universal container for centrifugation at 1000rpm/ 5mins.Supernatant was discarded and medium is added for resuspending the cell pellet. The cell number was estimated by using Haemocytometer counter for 15ml the cell suspension dilution was prepared containing density 1.25X105 cells/ml of suspension. In 96 well plate, 60 wells were filled with 100Â µl cell suspension, in this the remaining outer wells are filled with Phosphate Buffer Solution (PBS) of 200Â µl.Allowed the plate overnight in a gas incubator to settle down the cells. Those cells were treated with Fetal Calf Serum (FCS) of different concentrations vary ing from 0% to20% in universal tubes.12 wells of plate were filled with 200Â µl of different concentrations. These plates were incubated for a period of 24hours. Cells were washed with Phosphate Buffered Solution (PBS) for three times using multichannel micropipette; later media containing various serum concentrations were added. These two 96 well plates were used for crystal violet staining and MTT (3-(4, 5-diphenyl tetrazolium bromide) assay after 72 hours of incubation. Crystal Violet Staining Method: The cells were removed from central 60 wells of 96 well plates and filled with 200Â µl of methanol in a fume cupboard. After 15minutes methanol was removed from the plate and was left to dry in the fume cupboard. Once the plates were dried the cells were stained with 200Â µl of crystal violet. Once the staining is complete after 20minutes the plates were washed with Distilled water for atleast three (3) times and then solubilized the cell layer by using 50Â µl of 10% glacial acetic acid. The plates were then kept for incubation in a gas incubator for thirty minutes after incubation Absorbance of wells was measured at 540nm. MTT STAINING METHOD: The cells present in the central 60 wells of 96 well plate were treated with 20Â µl of MTT (5mg/ml solution in PBS) and was left for 4hours in gas incubator at 370c.After incubation by using multichannel pipette medium was removed and 100Â µl of acid-isopropanol was added in order to dissolve the blue formazan crystals from the cell layer and then it was incubated for 30minutes at room temperature after solubilizing formazan crystals Absorbance was measured at 570nm using plate reader. Calculation: Total No. of cells in 5 square = 21 Average cells present in one square = 4.2 Calculation of cell number: The volume of each square is= 4 X 10-3 The total cell number for 5 square gives the cell = 0.02Â µl No. of cells in 1 ml = 105X104 Number of cells required = 395X104 Volume of suspension required = concentration required/ concentration got = 395X104/105X104 = 3.7619 ml cell suspension to be taken Medium to be taken =30,000Â µl-3.7619Â µl = 29996.23Â µl medium to be taken. DISCUSSION: Here the increase in the absorbance with corresponding to the fetal serum concentrations shows the sign for the cell growth. Ammonium cations bind to negatively charged DNA which in turn gave blue color to the mixture. By using the color intensity, viable cells were estimated by means of haemocytometer. No experiment will produce 100% results. So here also errors occurred due to practical errors. Occurrence of errors might be due to: Washout condition of stained culture cells Improper solubilisation of 10% glacial acetic acid. In MTT method the degradation of MTT gives color to the mixture. This degradation was due to the dehaydrogenases of viable cells. The color intensity is directly proportional to the cell growth. Here also the errors might be occurred due to improper solubilisation of formazan crystals (Butler. 1996), (Javoise. 1998). DIFFERENTIATION OF K562 CELLS TO PLATELETS IN PRESENCE OF PMA: Differentiation of K562 cells to megakaryoctes/platelets Phorbol Myristate Acetate treated and untreated cells were spun down in a bench centrifuge and after resuspended in 1ml PBS (having 1 % Bovine serum albumin). Then by using haemocytometer the cell number was calculated, after diluting the suspension. cytospin was added to 1 ml cell volume which was adjusted to density of 106 cells per ml. In assembled cytospin 200 Â µl at 1000 rpm/3min. After fixing the slide in acetone /methanol(50:50), slide was washed with 0.15 M tris buffered saline .In humid temperature Human cd61 cells were incubated for 2 hrs using TBS slide was washed.with rabbit anti- mouse Ig-G anti body cells incubated for for 30 mins at room temperature and washed with TBS, after washing, cells were incubated with Alkaline phosphate anti-alkaline phosphate complex, this was repeated with Ram and APAP for amplification. They were washed under running tap water after staining with red TR substrate and counter was stained with haemotoxylin. Finally the slide was viewed und er microscope after washing with TBS.PMA is a diester of phorbol and a tumor promoting agent (proc.Natl.Acad.sci.USA Vol.82, pp, 3859-3862, june 1985Medical sciences). PMA initiates the signal transduction by protein kinase C (PKC) enzyme which allows promoting the differentiation of K562 cells.By using CD 61 marker the K562 cells were treated .These CD61gets attached to cell network to work as primary antibodies. In addition with cells performs a seconndary antibobodies whenever exposed to Ram along with APAP and forms pink color by attaching to FC region of anti-human CD 61 antibodies. This phenomenon gives the cells under going differentiation when incubated with PMA (MSc Pharmacology Biotechnology, cell biology laboratory manual/ January 2010) RESULT: The slide treated with Phorbol Myristate acetate (PMA) is in pink colour, whereas the slide which is untreated with Phorbol Myristate acetate (PMA) is in blue colour after staining. The cells when treated with PMA differentiate into Platelets/Megakaryocytes. In PMA the diseter bond promotes the tumor, which in turn activates the signal transduction of protein kinase C enzyme(PKC) inn K562 cells causes the CD61 expression. The RAM IgG gets attached to the CD61 antibodies, these K562 cells when incubated with APAAP form a complex. Later fast red dye was added to the mixture which gets attached to the APAAP, the cells turn pink by taking the stain. The cells containing PMA expressed the CD61. It generates the (signal transduction protein kinase C) PKC enzyme and on of K562 cells causes the expression of CD61. The rabbit antimouse IgG antibodies attach to the antibodies of CD61 when incubated in the presence of APAAP (alkaline phosphatase anti-alkaline phosphatise) on of K562 cells complex. Then we add the fast red dye to the mixture which was attached to APAAP (alkaline phosphatase anti-alkaline phosphatise) and stains the cells pink. CD61 was expressed by only those cells which had PMA (Shelly, 2000)

Barbie - A Complex American Icon Essay examples -- American Culture E

As a young girl, I was not very interested in playing with baby dolls. I preferred playing with my many stuffed animals or the only doll I did like—Barbie. With my animals, usually I was rescuing them from some horrible disaster such as a flood or a forest fire. I was their heroic savior and benevolent protector. But with Barbie this was decidedly not the case. Sometimes my Barbie did normal Barbie things, such as get dressed up for an exciting date with Ken or go shopping with her little sister, Skipper. More often, however, I subjected Barbie to strange, sadistic acts of my imagination. Frequently Barbie, in her pink dune buggy, would have tragic head-on collisions with my brother’s dump truck, or the brakes would suddenly go out on her pink Barbie scooter, sending her careening off a steep mountain cliff. Barbie also had the unfortunate tendency to be sucked from her Barbie plane by her lovely long blonde hair while flying at 30,000 feet. Since in every other way I w as a normal child, psychoanalysts might interpret my play patterns with Barbie as childlike manifestation of women’s frustrations at the disparate images popular culture presents for women. Most women I know also experience this love/hate feeling towards Barbie and the mixed messages she represents, especially when their daughters start begging for Barbies of their own. While mothers do not want to encourage the unrealistic beauty expectations that Barbie represents, they also fondly remember Barbie as their own favorite toy. These many women, and their daughters, have made Barbie the most successful toy for girls since 1959, despite Barbie’s many contradictions. Barbie embodies American popular culture’s attempt to respond to women’s changing roles in the era since... ... â€Å"Barbie is a Million-Dollar Doll,† The Saturday Evening Post, December 12, 1964, 72. 23 Douglas, 24. 24 â€Å"All’s Swell at Mattel,† Time, October 26, 1962, 90. 25 â€Å"It’s not the Doll it’s the Clothes,† Business Week, December 16, 1961, 48. 26 Cleo Shupp, â€Å"Little Girls are too Sexy too Soon,† Saturday Evening Post, June 29, 1963, 12. 27 Zinsser, 73. 28 â€Å"The Barbie-Doll Set,† Nation, April 27, 1964, 407. 29 Donovan Bess, â€Å"The Menace of the Barbie Dolls,† Ramparts, January 25, 1969, 25. 30 quoted in Bess, 26. 31 Letty Pogrebin, â€Å"Toys: Bad News/Good News,† Ms., December 1975, 60. 32 Douglas, 27. 33 Douglas, 25. 34 â€Å"Zeitgeist Barbie,† Harper’s Magazine, August 1990, 20. 35 Helen Cordes, â€Å"What a Doll!,† Utne Reader, March/April 1992, 46. 36 taken from December 2004 Toys R Us, Wal Mart, Target, and K-Mart advertisements.

Motif Affairs: The Great Gatsby

Throughout the novel The Great Gatsby, Fitzgerald uses the motif of affairs to show development in Daisy Buchanan's character. As a reader slowly pieces together what is the love puzzle of this novel, it becomes clear to them Daisy's true self. Starting off the novel Fitzgerald uses Tom's affairs with Daisy(his wife) and Myrtle(his mistress) to show how Tom treats Daisy. He is very sexist towards not only Daisy but also myrtle. â€Å"Daisy loved me when she married me and she loves me now,†(131) this is said by Tom, giving the reader an example of just how controlling he is of his wife.It is evident to the reader, through the lens of feminism, that Tom objectifies women, treating them like objects rather than people, Daisy especially, making him feel it is acceptable to have more than one woman. This gives the reader a sense of sympathy for Daisy, because of the way her husband treats her. It upsets the reader that although Daisy is aware of her husband's affair with Myrtle, s he ‘accepts' it and feels she deserves it because she is a woman and that's simply what women get.As the novel goes on, it is made clear to the reader Daisy's obsession with money. â€Å"Her voice is full of money†¦ That was it. I‘d never understood before. It was full of money – that was the inexhaustible charm that rose and fell in it, the jingle of it, the cymbals‘ song of it†¦ High in a white palace the king‘s daughter, the golden girl†¦ â€Å"(120) We learn of an affair in Daisy's past that she had with Gatsby, and that the only reason she married Tom rather than Gatsby was because of Tom's wealth.When this is brought up it refuels old feelings between the two of them, leading to an affair between Daisy and Gatsby. Readers go from feeling bad for Daisy to almost having sympathy for Tom. After accusing Tom of objectifying Daisy and not being loyal to her, it is made clear that daisy is not loyal to Tom. She is not in love with him, but rather his money. Through these recurring affairs and the lens of feminism Daisy's true character is exposed to the reader.

The novel Jekyll and Hyde

Written in the 1880's by famous British author Robert Louis Stephenson, the novel Jekyll and Hyde is about one man with dissociative personalities. Jekyll and Hyde, although are portrayed to be two very different characters all together, are in fact the same man, wanting to fulfil certain â€Å"evil† pleasures whilst still being a well respected member of society. However both of these desires cannot be overcome without a magic potion created by Dr Jekyll, used to transform himself into the ghastly looking and somewhat evil being, known in this book as Hyde – his other half. In the late 1800's there were a few ideas and theories arising which could be what inspired Stephenson to write such an odd and interesting book. The significant developments in ideas which could be associated with this story are Charles Darwin's theory of evolution and Sigmund Freud's psychological theories on dissociative personalities, which came around at the time of Stephenson writing this book. These could be linked to how Hyde is from an era where there was no such thing as morality, Hyde can also link to Freud's id (animal instinct), ego (what controls us in order to achieve others approval) and superego (sense of self), in this way Jekylls id takes over. Stephenson could also be proving a point about the class system at that time in the UK as there was a large class division, where as Jekyll has a rich, well off posh lifestyle and Hyde is a character who is â€Å"crude† and appears to be of a lower class, not at all respected in the society in which he lives. The first example of Stephenson portraying Hyde as being evil comes midway though the first chapter where he is first described as â€Å"a little man stumping along. † Already he is portrayed to have an ugly negative appearance, and his physical descriptions are one of the main ways which Stephenson describes Hyde overall. Next he is shown to knock over a small child in the street, and one may assume this was an accident, and it most likely was, however when Hyde shows no affection to the girl he just knocked over, and literally tramples over her, the audience knows he is a bad character. Mr Enfield (a friend of the lawyer; Mr Utterson) after seeing this describes the incident as â€Å"hellish† and Hyde as â€Å"a damned juggernaut†, which relates Hyde to becoming violent as the Indian God of war known as Jaggernafth. Here he is also compared to Satan, which refers him to evil yet again. Another way in which Stephenson portrays Hyde to be evil is through his physical descriptions, however there is a vagueness of his facial descriptions due to the fact other people find him indescribably ugly. In chapter 8 he is said by Poole (Jekylls butler) to â€Å"have a mask upon his face† as such an appearance is too inhuman and unnatural to be that of a normal man. Also in that chapter Hyde is commonly referred to as â€Å"it† rather than â€Å"him† which suggest he has a lack of humanity. He is also called a â€Å"creature† and described as having a dismal screech, as of mere animal terror. This creates a sense of animal imagery, which is one of the ways that Stephenson portrays Hyde as being evil. Hyde's clothes are described to be far too big, and that is because they are the exact same clothes worn by Dr Jekyll. This therefore shows that Jekyll is considerably taller than Hyde, and Stephenson here could be saying that not only does Jekyll overshadow Hyde in a physical sense, but also in the sense that the good in Jekyll is much greater than the evil in Jekyll. Dr Jekyll is a rather interesting character who wants and respects his good reputation, but still craves some of life's somewhat quirky pleasures. Should we question if Jekyll is as morally good as people, such as his close friends think he is, or if he is simply a scientist with urges to fulfil? In chapter ten Jekyll describes his â€Å"duplicity† and he also describes his first feelings of his â€Å"new life† as Hyde. After the â€Å"racking pangs† of the initial transformations, Jekyll describes himself as feeling â€Å"indescribably new† and â€Å"incredibly sweet†. He feels â€Å"younger, lighter happier in body† and he also talks about the â€Å"freedom† of his soul, what is also interesting is how he felt â€Å"wicked† yet delighted. This is the first point in which the audience know Jekyll and Hyde are in fact one, but also that Jekyll enjoys his transformation from good to evil. This idea of Jekyll enjoying his transformation suggests that maybe Jekyll is actually not so morally good. Also Jekyll describing his † dual nature† and saying â€Å"I concealed my pleasures† also go to show maybe Jekyll isn't the most morally good character which goes beside other character opinions on him such as Dr Lanyon's â€Å"He began to go wrong in the mind. He does however get more pleasing and positive descriptions at the start of the story, where Mr Utterson compliments him, saying he is a â€Å"well-made, smooth faced man† who throws â€Å"pleasant dinners† and who's personality was one of sincerity. As well as himself, his house is described as â€Å"comfortable† & â€Å"warmed† by Utterson which could reflect Dr Jekyll as a person. On top of this, the denotations â€Å"F. R . S. are next to his name, which stand for Fellow of the Royal Society, and to be in such a highly respected club portrays Jekyll as a man with a much esteemed reputation and a man of high intellect. These qualities of Jekyll alongside others like his â€Å"nature to industry† and â€Å"high head† that when put against his dark secrets and new good feelings after his first transformation, show that Jekyll is generally good but is only human so he will have his secrets, which as deep as they may be, show that he is not evil, but nobodies perfect? From reading this book, it is clear to see that Stephenson uses several ways to show the true personalities of Jekyll and Hyde. The first way in which Hyde is depicted to be evil is through the descriptions of his actions, in Chapter one he is described to be stumping along and this creates a sense of negativity rather than just walking. The violence and severity of the verbs Stephenson uses also contribute to the portrayal of Hyde's evil nature. He also uses animal imagery such as â€Å"ape-like fury† which compares him to an animal, a creature with no morals, and of a lower class. Then there is Jekyll, who Stephenson portrays to be the complete opposite of Hyde, and does this by talking about his privileged background, good stature and good looks, and also gives him the title Dr rather than Mr, as anyone would think of a Dr as a well respected and highly intellectual member of society.