continental airlines 1 Essay - 6446 Words

Continental Airlines: Outsourcing IT to Support Business Transformation Prepared by Neils Christensen and Keri Pearlson As the Texas sun began to set, Janet Wejman, the Chief Information Officer for Continental Airlines looked out the window of her Houston-based office and considered what her next move should be. It was now November 1996 and while she had only been with the company for a few months, she faced a dilemma relating to the airline’s information technology outsourcing agreement with Electronic Data Systems (EDS). The ten-year contract was beginning to show some strains as a result of the dramatic changes that had taken place at Continental since the contract’s inception. Tensions had developed between some of the:†¦show more content†¦The change in management had direct implications for the outsourcing relationship. Dennis Stolkey, a Division Vice President with EDS’ Travel and Transportation Group (and the former account manager, for Continental), indicated that the outsourcing relationship between EDS and Continental had evolved through several stages. He rec alled: Continental was the Travel and Transportation Group’s largest customer and we treasured our partnership with them. I believe the relationship grew stronger after the initial signing, but especially during the 1993 and 1994 (CALite) years where strategic relationships were developed with Continental senior management. With the emergence of an entirely new and successful management team in 1995, we found ourselves trying to build new relationships and prove EDS again under the new circumstances. Bill Miller, Senior Director - Telecommunications Technology, who joined Continental in 1984 during its first bout with bankruptcy noted: One of the most challenging aspects of this agreement was perpetuating the intentions, underlying assumptions, and strategic objectives of the original contract. In the five years after it was signed, only one person from Continental who sat at the negotiating table remained with the airline and only two senior managers who lived through the outsourcing process were still here. With each generation of new people there is notShow MoreRelatedGordon Bethune and the Complete Transformation of Continental Airlines1580 Words   |  7 Pagescomplete transformation of Continental Airlines Overview When Gordon Bethune left his job at Boeing in February 1994 to accept the position of chief operating officer (COO) of Continental Airlines, the company was struggling to survive. Even though it was the fifth largest commercial airline in the United States, with revenues of nearly 6 billion dollars, the company had reported a net loss every year since 1985, and was ranked the last among the top ten commercial airlines in the United States inRead MoreContinental Airlines, Inc1205 Words   |  5 PagesContinental Airlines Inc. Analysis Strategic Management Vision Statement Continental Airlines Inc. seeks to lead its industry in superior customer service, innovative technology, employee satisfaction, and environmental advances, at home and abroad. Mission Statement At Continental Airlines Inc., we strive to obtain excellent customer service and satisfaction through technological advances in on-line bookings and e-ticket purchases. We have strict security measures to ensure ourRead MoreContinental Airlines1616 Words   |  7 PagesManaging IT for Business Continental Airlines: Outsourcing IT to Support Business Transformation Questions: 1. Why is it necessary to have top management support for the implementation of technology innovations? Innovation implementation require adequate resources including money, but more importantly, people and time. These resources will not be formed without top management support. Top management support is essential for the project since it is they who allocate the funds whichRead MoreUnited Airlines And Merger With Continental Airlines Essay1393 Words   |  6 PagesABSTRACT UAL Corp.’s United Airlines announced merger with Continental Airlines Inc. on May 3, 2010 and became the world’s largest airline. This $3 billion merger between the two airline companies lifted the beigest regulatory hurdle ever in the international aviation sector. In this paper, I will review through the timeline that covers from the announcement of the merger to the completion with major milestones noted and what role the Federal Trade Commission (FTC) was playing in this merger. TIMELINERead MoreFemale Filight Attendant Cover Letter Sample996 Words   |  4 Pages†¢ Providing a pleasant team environment at the same time as ensuring safe and professional journey As you are seeking the services of a flight attendant who stays well-informed on her field, an enthusiastic team member and dedicated to achieving airline success, you should consider my credentials. My resume is enclosed for your review. I would be pleased to have a meeting with you to discuss the requirements of the position and my skills in detail. I will call you within a week to follow-up. In theRead MoreSwot Analysis Of Brenneman s Leadership1093 Words   |  5 PagesBrenneman’s leadership actions clearly showed his in depth understanding of the airline industry and where Continental needed to achieve to bring this company out of a third bankruptcy. His actions in driving his staff not only fell into each quadrant of the Competing Values Framework (CVF) described by Quinn but can also be seen linked to Nohria’s 4+2 formula. Using the first quadrant ‘Human Relations Model’ of the CVF which focused on building a collaborative environment, Brenneman was ableRead MoreGeneral Environment Analysis of the Airline Industry1345 Words   |  6 PagesThe U.S. airline industry has been in a chaotic state for a number of years. In 1993, a U.S. government report indicated that the industry had â€Å"Lost huge amounts of money in the past three years, and it has never made a sustained, substantial return on investment†¦Ã¢â‚¬  According to the Air Transport Association, the airline industry trade association, the loss from 1990 through 1994 was about $13 billion, while from 1995 through 2000, the airlines earned about $23 billion and then lost about $35 billionRead More Continental Airlines Essay845 Words   |  4 Pages 1.  Ã‚  Ã‚  Ã‚  Ã‚  Continental Airlines, like other companies in the airline industry, is a volatile organization. However, Continental has many strengths that have allowed it to prevail through tough times and avoid complete ruin. The CEO of Continental Airlines played an important role in reviving the company. His â€Å"Go Forward Plan† vocalized the strategy of the company and focused on every aspect of the organization. Continental has a well-defined target market, providing services to upper-class and businessRead MoreSouthwest Airlines Case Study1093 Words   |  5 PagesBibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and Continental Lite and Shuttle By United. As they were beginning the meeting a staff member advised the team of two changes Shuttle By United made to its service and pricing. First wasRead MoreUnited-Continental Meerger4494 Words   |  18 PagesOrganization Education Volume 5, Issue 1 2010 Article 1 United-Continental Merger Robert J. Carbaugh, Central Washington University Koushik Ghosh, Central Washington University Recommended Citation: Carbaugh, Robert J. and Ghosh, Koushik (2010) United-Continental Merger, Journal of Industrial Organization Education: Vol. 5: Iss. 1, Article 1. DOI: 10.2202/1935-5041.1034 Unauthenticated | 62.189.189.132 Download Date | 6/6/13 12:08 PM United-Continental Merger Robert J. Carbaugh and Koushik